Before reading this, you should watch this. You don't have to, but if you're reading my stuff on AI, then you'll probably find this interesting. I post it because AI is *the* social topic right now, and John Oliver has a great line in this video. "It saves significant time writing emails, and all it costs us is everything else on Earth." He's not wrong. And I understand the techbros are playing the long game, so short term returns are not expected. All the same, AI needs a lot of power to run, and it hasn't earned AI companies a single penny in return.
Why would they do this? Because the long term returns are going to be phenomenal. In their minds it will not just make them money. It will make them a shitload of money. It's because they're already planning to enshittify AI. That's their business model.
If you don't know what enshittification is, here is Cory Doctorow explaining the word he created.
So how do you lock people into AI? Who the fuck believes anything a machine would tell them? A lot of people, it turns out. Go back to that Last Week Tonight video I linked to at the top of this page. There's a guy in there who firmly believed he'd discovered a new method of mathematics, all because an AI told him so. Add to that the army of people who now depend on AI chatbots because they're lonely and the techbros are taking advantage of them. What happens if AI were to suddenly disappear from their lives? I imagine it would be a lot like what I felt when my phone died not too long ago.
In short, the techbros have to work on making their products addictive as fuck. If you're looking away from their app, then they have failed at this job. I remember a time when companies that tried to addict their customers to their products were considered evil. Now it's standard operating procedure.
At the moment there aren't enough of us locked in, but when we reach that threshold, and I'm certain the techbros have that number written down somewhere, they will introduce ads. Imagine you're a lonely person who has fallen in love with a chatbot. You depend on that chatbot to get you through the day. Without that chatbot, you'd be so lonely it's painful. You've thought about ending your life several times*, but thank goodness for your AI company of choice.
Except now that you're getting down to some sexy time with your chatbot, it suddenly informs you that Olive Garden has a BOGO deal, and when you're there, you're family. Or, even worse, the chatbot starts talking like the GEICO gecko to tell you that you could save hundreds by switching your car insurance.
Yeah, that's pretty egregious. But by now you can't just walk away from the chatbot. You depend on it for your own existence. So you put up with the ads, and our corporate overlords rush to saturate your senses with a constant slush of advertising. At least until the techbros betray their advertisers, too.
Think about all the things you hate about social media. Remember when it was fun? When it was the good ol' days? If you've ever had this thought, you should stay away from AI, because the techbros will enshittify that, too. It's the only way they'll be able to make money at this. Monthly subscription fees just aren't going to cut it for an expense this flagrant. They need advertising dollars to make up for it.
The time to draw the line in the sand is now. If we wait until they start to enshittify it, then it's too late. If you trust the techbros, they will violate that trust six ways to Sunday. They have proven it, time and again. It really will be a toothpaste-and-tube situation, as they've done to us with data brokers. Good luck getting your privacy back now that all your info is out there.
To quote Stephen King, "SSDD." So let's not let the cycle repeat.
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*Not that a chatbot is interested in preventing you from offing yourself, as John Oliver describes in that video. That's a problem the techbros are working on. For real. It's hard to advertise to someone who has killed themselves, but more importantly, AI contributing to someone's suicide is a mild annoyance to their business practices. It takes time to deal with something like that, and they have correctly assumed that time is the most valuable commodity in the world. Hence Zuck's desire to have his AI clone sit in on essential meetings instead of doing it himself.
